Content Design
Instacart Campaigns
As a Digital Content Designer, supported internal communications, campaign launches, and executive messaging across Customer Experience.
Year :
2025
Industry :
Tech
Client :
Instacart
Project Duration :
Multiple over 2 years
Problem :
Instacart’s Customer Experience organization needed clear, visually aligned content for internal communications, executive presentations, and mini-campaigns. Much of the existing information was complex, brand guidelines were evolving, and the team frequently required fast-turn assets that matched corporate branding while speaking to frontline teams.
Solution :
Designed all visual assets for the CX rebrand (logos, swag, banners, dividers, GIFs, email graphics)
Aligned copywriting and design to reinforce clarity
Created infographics and simplified visuals for executive presentations
Developed cross-department communication assets
Repurposed brand elements to support campaigns and launches
Built clear storytelling structures for leadership decks
Challenge :
The department produced large amounts of complex information, evolving initiatives, and internal announcements. Communications needed to:
Align with Instacart’s brand
Be clear and digestible
Support leadership visibility
Educate internal teams across the company
Additionally, major rebrands—like shifting from Instacart Care to Customer Experience—required thoughtful visual systems and campaign rollout assets.al.
Summary :
Improved communication clarity across the organization
Strengthened CX’s alignment with the larger Instacart brand
Supported smooth rollout of organizational changes
Delivered fast-turn assets trusted by leadership and cross-functional teams
Content Design
Instacart Campaigns
As a Digital Content Designer, supported internal communications, campaign launches, and executive messaging across Customer Experience.
Year :
2025
Industry :
Tech
Client :
Instacart
Project Duration :
Multiple over 2 years
Problem :
Instacart’s Customer Experience organization needed clear, visually aligned content for internal communications, executive presentations, and mini-campaigns. Much of the existing information was complex, brand guidelines were evolving, and the team frequently required fast-turn assets that matched corporate branding while speaking to frontline teams.
Solution :
Designed all visual assets for the CX rebrand (logos, swag, banners, dividers, GIFs, email graphics)
Aligned copywriting and design to reinforce clarity
Created infographics and simplified visuals for executive presentations
Developed cross-department communication assets
Repurposed brand elements to support campaigns and launches
Built clear storytelling structures for leadership decks
Challenge :
The department produced large amounts of complex information, evolving initiatives, and internal announcements. Communications needed to:
Align with Instacart’s brand
Be clear and digestible
Support leadership visibility
Educate internal teams across the company
Additionally, major rebrands—like shifting from Instacart Care to Customer Experience—required thoughtful visual systems and campaign rollout assets.al.
Summary :
Improved communication clarity across the organization
Strengthened CX’s alignment with the larger Instacart brand
Supported smooth rollout of organizational changes
Delivered fast-turn assets trusted by leadership and cross-functional teams
Content Design
Instacart Campaigns
As a Digital Content Designer, supported internal communications, campaign launches, and executive messaging across Customer Experience.
Year :
2025
Industry :
Tech
Client :
Instacart
Project Duration :
Multiple over 2 years
Problem :
Instacart’s Customer Experience organization needed clear, visually aligned content for internal communications, executive presentations, and mini-campaigns. Much of the existing information was complex, brand guidelines were evolving, and the team frequently required fast-turn assets that matched corporate branding while speaking to frontline teams.
Solution :
Designed all visual assets for the CX rebrand (logos, swag, banners, dividers, GIFs, email graphics)
Aligned copywriting and design to reinforce clarity
Created infographics and simplified visuals for executive presentations
Developed cross-department communication assets
Repurposed brand elements to support campaigns and launches
Built clear storytelling structures for leadership decks
Challenge :
The department produced large amounts of complex information, evolving initiatives, and internal announcements. Communications needed to:
Align with Instacart’s brand
Be clear and digestible
Support leadership visibility
Educate internal teams across the company
Additionally, major rebrands—like shifting from Instacart Care to Customer Experience—required thoughtful visual systems and campaign rollout assets.al.
Summary :
Improved communication clarity across the organization
Strengthened CX’s alignment with the larger Instacart brand
Supported smooth rollout of organizational changes
Delivered fast-turn assets trusted by leadership and cross-functional teams