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Introduction
Shopper Help Center Redesign Sprint
Introduction
The project highlights the redesign sprint aimed at overhauling the Shopper Help Center to improve user experience and efficiency. This initiative was driven by the need to address user feedback and leverage modern design techniques to enhance functionality and accessibility.
Background
Users
Shoppers utilizing the Help Center to resolve issues and find information.
Objective
- Improve overall user navigation and search functionality.
- Enhance design aesthetics to align with shopper expectations and industry standards.
- Incorporate feedback mechanisms for continuous improvement.
Process
Empathize Phase
- Gathered user feedback through surveys and interviews to understand pain points and desires.
Define Phase
- Established key issues and consolidated a problem statement focusing on improved usability and accessibility.
Problem Statement
How might we design the Help Center to allow shoppers to quickly find solutions, enhancing their confidence in self-servicing?
Ideate Phase
- Conducted brainstorming sessions with stakeholders to generate diverse solutions.
- Explored innovative ideas such as guided user flows, predictive search capabilities, and personalized content recommendations.
Prototype Phase
- Developed wireframes and interactive prototypes incorporating selected ideas from the ideation phase.
Focused on a simplified layout, intuitive navigation, and engaging visuals.
Note: This project is on-going and will proceed with testing phase and implementation.